Photo courtesy of Melissa HallEva and Rene Juarez were selected as co-grand marshals at this year’s Pioneer Days Parade for their contribution and dedication to the communities of Snowflake.
Photo courtesy of Melissa HallEva and Rene Juarez were selected as co-grand marshals at this year’s Pioneer Days Parade for their contribution and dedication to the communities of Snowflake.

Eva and Rene Juarez, residents and business owners of Snowflake, will be the 2022 Pioneer Days Parade Co-Grand Marshals on July 23. Eva was born in Chihuahua, Mexico, in 1970. While she was growing up, her parents would bring her to America to visit. When her family would travel to America, they would have to walk for three days and two nights to get to the States. While traveling back and forth, Eva would dream about starting a life and family in the United States. In 1987, Eva’s dream of moving to America would come true. She moved to Snowflake in 1987 and got her first job as a housekeeper. While working as a housekeeper for many families in Snowflake, she would get a chance to show the love of Christ. After working in Snowflake for several years, Eva would move to Prescott in 1990. While in Prescott, she was hired at a little Mexican restaurant. This is where she would meet her husband, Rene. Eva and Rene spent three years in Prescott and got married while living there. In 1993, Eva and Rene moved back to Snowflake. When she returned, she worked at ED’s IGA in the deli department. While working there, she would make some Mexican food and sell it to customers. People would come in and tell her that she needed to open up a Mexican restaurant. One day while she was working, her now business partner, Eddie Hoskins, told her about the donut shop in town that was renting out space. After some time, that little donut shop became Eva’s restaurant, then as her business was continually being blessed, they were able to move to a bigger location on Main Street in Snowflake. La Cocina De Eva has been a dream come true for Eva. Eva and Rene have three kids, two boys (Jacob and Huber), and one daughter (Daniela). They are blessed with three beautiful grandchildren, with one more on the way. Eva and Rene are still part owners of La Cocina De Eva. They continue to work full-time there because they love what they do. Eva’s desire is for La Cocina De Eva to be a place where people feel warm and welcomed. Even though Eva has not had the easiest life being an immigrant, she attributes her success to her faith in Jesus Christ. If it were not for the grace that He freely gives, she would not be where she is today.