In the heart of Winslow, a unique business has blossomed, embodying the vibrant spirit of Mexico and the enduring hope of the American dream. Las Mariposas, or “The Butterflies,” is not just a store; it’s a testament to the resilience, creativity and vision of its founder, Nohemi Palacios. Arriving in America from Mexico City at the tender age of 16, Palacios carried with her more than just dreams; she brought a determination to share her culture and art with the world.
A few months ago, Palacios turned her dream into reality by opening Las Mariposas. The store is a colorful treasure trove, offering art from every corner of Mexico, each piece handcrafted by local artists. Palacios’ journey to this point was not straightforward. Deciding in 2020, amidst the global pandemic, to pursue her vision of opening a store, she faced obstacles that would have deterred a less determined soul. Yet, through the support of her community in Winslow, she found the strength to persevere. “From this town, I have more support than I’ve ever had in my life,” Palacios reflects, acknowledging the community and family members who rallied around her dream.
The charm of Las Mariposas is palpable; every square inch of the store bursts with color, reflecting the vibrant communities Palacios remembers from Mexico. “One of my favorite things is sitting at my desk doing paperwork and being surrounded by color,” she shares and furthered by saying, “and this town needs more color.” This environment not only captivates the eyes of visitors but also serves as a backdrop to the stories Palacios is eager to share about each item in her collection. From Gordas statues by a Colombian artist operating in Oaxaca to blown glass items from Guadalajara, Palacios ensures that customers understand the craftsmanship and dedication behind every piece.
Managing Las Mariposas is only part of Palacios’ day; her work ethic is extraordinary, beginning her day cleaning houses before heading to the store, then ending with a shift at Bojo’s, a nearby restaurant where she has worked for over 20 years. This relentless dedication is a family affair, with support coming from near and far. With contributions from her son, Jesus Nuñez, and her husband, who has crafted many of the furniture pieces on which the art is displayed.
Nuñez admires his mother’s achievements, stating, “To see everything my mother did over the past couple years I don’t think words could describe the action she took. It’s impressive. Hopefully the story inspires more to go after their dreams.” Palacio says even family of hers in California support the store by sending her art from local artists they find while on trips to Mexico.
Palacios’ vision extends beyond business success; she aims to provide a positive representation of Mexico. Isabella Garcia, her social media manager, helps broadcast this mission to a wider audience. Through Facebook videos, Palacios shares the unique stories behind the art she sells, connecting people with the rich culture and beauty of Mexico.
Las Mariposas stands as a beacon of hope and cultural pride in downtown Winslow, attracting people from all walks of life. For Palacios, the store is more than a business; it’s a platform to showcase the diversity and creativity of Mexican artistry, making the American dream a colorful reality for her and those she touches with her work.
Las Mariposas is open 10 a.m. to 3:30 p.m., Tuesday through Friday, and 10 a.m. to 5 p.m. on Saturday, with the shop closed on Sunday and Monday. The shop is located at 200 W. 2nd St., in Winslow.
