For 116 years, our newspaper has chronicled the life and times of our community — covering everything from the front-page headlines to the small moments that define us. If you take a stroll through our archives, especially from the days when movie theaters first became part of American life, you’ll find something remarkable. There’s hardly an edition that doesn’t carry an ad for the Roxy Theater. With only a handful of interruptions—during renovations or closures—the Roxy has run ads in the Tribune for more than 80 years. That’s more than just a business relationship; it’s a testament to shared history and community trust.

This partnership is woven into the very fabric of our newspaper and our towns. Generations of families have looked for what’s showing at the Roxy in the pages of The Tribune. Parents and grandparents remember flipping through to see what was playing on Friday night and maybe circled the film they couldn’t wait to catch. From Casablanca to Moana, Roxy has brought us together to laugh, cry and to stare starry-eyed at star-studded casts strutting across the silver screen. Through world wars, economic booms and busts, the dawn of television and the rise of streaming, both the Roxy and The Tribune have endured against all odds because of the community around us.

The Roxy isn’t just a business—it’s a gathering spot, a piece of local history and a place where generations have come together to share stories on the big screen. In much the same way, The Tribune has always aimed to be a reflection of our community, telling the stories that matter here and keeping neighbors connected. When so many towns have lost their hometown paper or their beloved old theater, I’m grateful every day that we still have both. That partnership, running strong for more than 80 years, is a sign of the spirit and loyalty that make our community unique.

The Roxy’s long-running ad in the Tribune isn’t just a business transaction. It’s a reminder that when local institutions support each other, the whole community benefits. If you’re a local business owner, I hope you find a partnership as lasting and genuine as the one we’ve built with Roxy over the years. When we support each other and grow together, it strengthens not just our businesses but the entire community. That’s something truly worth celebrating.